Mass media

How have the mass media affected human life? The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in, others, in the meantime, argue that it brings us nothing but trouble. From my perspective, mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place, mass media is considered a source of entertainment.To the present day, television and the Internet offer a surprisingly broad variety of ecreational forms such as films, music, games, comics and so on. This wide range, coupled with the blossom of multi-channel technology, facilitates viewers's relaxation after a hard-working day. Such is the popularity of mass media that hardly any day goes by without tens of thousands of users turning to it for entertainment. In addition, mass media functions as a means of Information.It contains a truly large amount of informa tion of all types: from economic, political to environmental news, which assists onlookers or subscribers in keeping up with the current affairs In the world. For example, It Is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be Informed of the catastrophe within seconds. But for the information purpose of mass media, human beings would have been kept In the dark about the outside world.Those holding the reverse view argue that mass media does more harm than good for utilizers. Overexposure to televisions, computers or even newspapers can lead to eye disorders, headache, backache, so on. Should their heath suffer, how can they live normally, let alone comfortably? Nevertheless, the majority of victims are seen In sers of young age whose awareness of the bad effects of the mass media has not been fully developed. As long as they are educated, the Impact of mass media will not be so Intense. On balance, mass media Is one of th e focuses of todays concern.Although It possesses some drawbacks, It Is my strong belief that mass media play such an Indispensable part In human lives that hardly anyone can Imagine a world without Its appearance. In addition, mass media functions as a means of information. It contains a truly news, which assists onlookers or subscribers in keeping up with the current affairs in the world. For example, it is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be informed of the beings would have been kept in the dark about the outside world. ive normally, let alone comfortably? Nevertheless, the majority of victims are seen in been fully developed. As long as they are educated, the impact of mass media will not be so intense. On balance, mass media is one of the focuses of todays concern. Although it possesses some drawbacks, it is my strong belief that mass media play such an indispensable part in human lives that hardly anyon e can imagine a world without its Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries. Mass Media This chapter presents the background of the study, statement of the problem, research objectives, research questions, significance the study and limitation of the study. Background of the study Formerly perceived as an activity that only large companies in developed economies engage in, the reality is, success of every organisation, whether large or small is dependent on building a relationship with their customers (Kotler, 2002). Small businesses have used promotion to raise customer's awareness and interest, announce new products, publicise an improvement and stay competitive (Garity, 2010). The more people respond to promotion, the better it is for the business and the society in large. Promotion allows customers compare and contrast products and services to ensure they get the best (Kotler, 2002)Kayode (2007) defines promotion as the conscious effort that involves setting up mediums that a business can utilize in persuading customers to buy products or services, or even promote a concept. Promotion as a means to communicated existed in pre-historical times. Egyptian papyrus, waxed boards and roadside rocks were used in the ancient times to present upcoming sales to the citizens (Feofanov, 2004). Technological advancements gave way to expansion of product promotion through mass media. In 20th century, the era of industrial and production though technology and innovation to develop sophisticated and organized means of communicating with potential customers. With the help of radio, billboards, flyers, television, magazines, newspapers and brochures, small businesses were able to to create awareness of their products (Patino ; Pitta 2012) and communicate with their customers. Breirley (1995) explains further that small businesses also engage in promotion with an objective to influence behaviours, appeal to customers as well as motivate them to buy or not buy certain products. In developing countries, broadcast and print media remain the most preferred means of promotion due to its nature of information richness whose format allows text, animation and audio (Murmaan, 2013). According to Marmori (2009) radio and television give businesses the possibility to reach a sufficient amount of targeted audience as well as a high frequency of words in the message distributed. They have the ability to reach even illiterate people. Television and radio transmits locally, regionally as well as internationally giving the promotion a widest coverage. Although the most popular, radio and television are expensive media for promotion of products and services in comparison to short exposure time of their message. One's message has to be brief, and sometimes considered a nuisance when aired in the middle of a program. With the creation of World Wide Web in the early 1990s, internet as mechanism of disseminating information between individuals, regardless of their geographical destination has had a landmark effect on how small businesses are promoting their products/ services (Leiner, Cerf, Clark, Kahn, 2017). Formerly regarded as a communication tool, internet in now a certifiably revolutionary technology that has enabled businesses a faster and better two-way communication between them and their customers. In the first era, internet belonged to individuals, an aspect that has long changed as businesses have taken over and are using social media to create awareness of their products or services (Kaplain & Heinlein, 2010). The revolution in technology has changed how businesses are establishing and maintaining relationships with their customers (Breirley, 1995). Through websites and social media and increase of mobile phone, both small businesses and customers have a quick access to information, low promotional cost, multimedia enriched and limitless space (Stojkovi?, 2012). Internet has offered a global platform to sell and buy products and services for small business formerly limited by lack of sufficient budgets.In Tanzania, many small businesses are integrating social media as part of the promotion plan. Ayman's Investment is a one such business that engages social media via Instagram to promote its services and products which includes a hair and beauty and bridal clothes respectively.Social MediaBuettner (2016) describes social media as computer affiliated tools that enables users to share information in virtual networks, faster and effective. When adopted in business, Social Media offers a variety of benefits and opportunities for businesses to promote their businesses (Celine, 2012). Therefore, businesses cannot afford to bypass Social Media. Mehmood ; Shabbir (2016) acknowledges that indeed social media has transformed not only social interaction but the way of business. Whether websites, social networks or blogs, people are sharing their experiences and information. Smith ;Treadaway (2010) observed that the rise of social media has more or less coincided with the decline of traditional media with its acceptance rate continuing to increase as compare to traditional media. Social media allow users to create content by taking and sharing photos of their products as well as write captions to compliment the photos (Bui, 2014). Ben Long, a photographer and writer highlights the use of photos as a powerful tool to evoke a potent experience to viewers (Long, 2011). Through social media, businesses can generate, authentic conversations between them and customers and they are sharing their thoughts and experiences at no cost at all, unlike word-of-mouth which is limited in reach and broadcast media that is expensive (Evans,2008). They include Facebook, Instagram, Twitter and SnapChat. Although less popular that Facebook, Instagram is rapidly becoming one of today's top choices among small businesses. Launched in October 2010, Instagram had 800 million active subscribers in September, 2017. With 7 million internet users in Tanzania, small businesses are using Instagram as an online mobile photo, video-sharing and social networking service enabling them take pictures and videos, and share them other users who are potential and existing customers (Gross, 2010). Both small and large businesses are using Instagram is an ideal promotion tool (Keating, 2015).Small InvestmentsSmall Investments also referred as Small Businesses are also referred to as Small and Medium Enterprises or Micro, Medium Enterprises. In Tanzania, small investments are described as those with the ability to engage or employ up to 4 with a capital amounting up to Tshs.5.0 million (SME policy, 2002). Tanzania Chamber of Commerce, Industry and Commerce estimate that at least 95% of business in Tanzania are small businesses and contribute about 35% of the country's Gross Development Product (GDP) making small business a crucial subject of discussion.This study is determined to find out how and why small businesses are adopting social media as a promotion tool. Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries.