Mass media

How have the mass media affected human life? The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in, others, in the meantime, argue that it brings us nothing but trouble. From my perspective, mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place, mass media is considered a source of entertainment.To the present day, television and the Internet offer a surprisingly broad variety of ecreational forms such as films, music, games, comics and so on. This wide range, coupled with the blossom of multi-channel technology, facilitates viewers's relaxation after a hard-working day. Such is the popularity of mass media that hardly any day goes by without tens of thousands of users turning to it for entertainment. In addition, mass media functions as a means of Information.It contains a truly large amount of informa tion of all types: from economic, political to environmental news, which assists onlookers or subscribers in keeping up with the current affairs In the world. For example, It Is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be Informed of the catastrophe within seconds. But for the information purpose of mass media, human beings would have been kept In the dark about the outside world.Those holding the reverse view argue that mass media does more harm than good for utilizers. Overexposure to televisions, computers or even newspapers can lead to eye disorders, headache, backache, so on. Should their heath suffer, how can they live normally, let alone comfortably? Nevertheless, the majority of victims are seen In sers of young age whose awareness of the bad effects of the mass media has not been fully developed. As long as they are educated, the Impact of mass media will not be so Intense. On balance, mass media Is one of th e focuses of todays concern.Although It possesses some drawbacks, It Is my strong belief that mass media play such an Indispensable part In human lives that hardly anyone can Imagine a world without Its appearance. In addition, mass media functions as a means of information. It contains a truly news, which assists onlookers or subscribers in keeping up with the current affairs in the world. For example, it is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be informed of the beings would have been kept in the dark about the outside world. ive normally, let alone comfortably? Nevertheless, the majority of victims are seen in been fully developed. As long as they are educated, the impact of mass media will not be so intense. On balance, mass media is one of the focuses of todays concern. Although it possesses some drawbacks, it is my strong belief that mass media play such an indispensable part in human lives that hardly anyon e can imagine a world without its Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries. Mass Media This chapter presents the background of the study, statement of the problem, research objectives, research questions, significance the study and limitation of the study. Background of the study Formerly perceived as an activity that only large companies in developed economies engage in, the reality is, success of every organisation, whether large or small is dependent on building a relationship with their customers (Kotler, 2002). Small businesses have used promotion to raise customer's awareness and interest, announce new products, publicise an improvement and stay competitive (Garity, 2010). The more people respond to promotion, the better it is for the business and the society in large. Promotion allows customers compare and contrast products and services to ensure they get the best (Kotler, 2002)Kayode (2007) defines promotion as the conscious effort that involves setting up mediums that a business can utilize in persuading customers to buy products or services, or even promote a concept. Promotion as a means to communicated existed in pre-historical times. Egyptian papyrus, waxed boards and roadside rocks were used in the ancient times to present upcoming sales to the citizens (Feofanov, 2004). Technological advancements gave way to expansion of product promotion through mass media. In 20th century, the era of industrial and production though technology and innovation to develop sophisticated and organized means of communicating with potential customers. With the help of radio, billboards, flyers, television, magazines, newspapers and brochures, small businesses were able to to create awareness of their products (Patino ; Pitta 2012) and communicate with their customers. Breirley (1995) explains further that small businesses also engage in promotion with an objective to influence behaviours, appeal to customers as well as motivate them to buy or not buy certain products. In developing countries, broadcast and print media remain the most preferred means of promotion due to its nature of information richness whose format allows text, animation and audio (Murmaan, 2013). According to Marmori (2009) radio and television give businesses the possibility to reach a sufficient amount of targeted audience as well as a high frequency of words in the message distributed. They have the ability to reach even illiterate people. Television and radio transmits locally, regionally as well as internationally giving the promotion a widest coverage. Although the most popular, radio and television are expensive media for promotion of products and services in comparison to short exposure time of their message. One's message has to be brief, and sometimes considered a nuisance when aired in the middle of a program. With the creation of World Wide Web in the early 1990s, internet as mechanism of disseminating information between individuals, regardless of their geographical destination has had a landmark effect on how small businesses are promoting their products/ services (Leiner, Cerf, Clark, Kahn, 2017). Formerly regarded as a communication tool, internet in now a certifiably revolutionary technology that has enabled businesses a faster and better two-way communication between them and their customers. In the first era, internet belonged to individuals, an aspect that has long changed as businesses have taken over and are using social media to create awareness of their products or services (Kaplain & Heinlein, 2010). The revolution in technology has changed how businesses are establishing and maintaining relationships with their customers (Breirley, 1995). Through websites and social media and increase of mobile phone, both small businesses and customers have a quick access to information, low promotional cost, multimedia enriched and limitless space (Stojkovi?, 2012). Internet has offered a global platform to sell and buy products and services for small business formerly limited by lack of sufficient budgets.In Tanzania, many small businesses are integrating social media as part of the promotion plan. Ayman's Investment is a one such business that engages social media via Instagram to promote its services and products which includes a hair and beauty and bridal clothes respectively.Social MediaBuettner (2016) describes social media as computer affiliated tools that enables users to share information in virtual networks, faster and effective. When adopted in business, Social Media offers a variety of benefits and opportunities for businesses to promote their businesses (Celine, 2012). Therefore, businesses cannot afford to bypass Social Media. Mehmood ; Shabbir (2016) acknowledges that indeed social media has transformed not only social interaction but the way of business. Whether websites, social networks or blogs, people are sharing their experiences and information. Smith ;Treadaway (2010) observed that the rise of social media has more or less coincided with the decline of traditional media with its acceptance rate continuing to increase as compare to traditional media. Social media allow users to create content by taking and sharing photos of their products as well as write captions to compliment the photos (Bui, 2014). Ben Long, a photographer and writer highlights the use of photos as a powerful tool to evoke a potent experience to viewers (Long, 2011). Through social media, businesses can generate, authentic conversations between them and customers and they are sharing their thoughts and experiences at no cost at all, unlike word-of-mouth which is limited in reach and broadcast media that is expensive (Evans,2008). They include Facebook, Instagram, Twitter and SnapChat. Although less popular that Facebook, Instagram is rapidly becoming one of today's top choices among small businesses. Launched in October 2010, Instagram had 800 million active subscribers in September, 2017. With 7 million internet users in Tanzania, small businesses are using Instagram as an online mobile photo, video-sharing and social networking service enabling them take pictures and videos, and share them other users who are potential and existing customers (Gross, 2010). Both small and large businesses are using Instagram is an ideal promotion tool (Keating, 2015).Small InvestmentsSmall Investments also referred as Small Businesses are also referred to as Small and Medium Enterprises or Micro, Medium Enterprises. In Tanzania, small investments are described as those with the ability to engage or employ up to 4 with a capital amounting up to Tshs.5.0 million (SME policy, 2002). Tanzania Chamber of Commerce, Industry and Commerce estimate that at least 95% of business in Tanzania are small businesses and contribute about 35% of the country's Gross Development Product (GDP) making small business a crucial subject of discussion.This study is determined to find out how and why small businesses are adopting social media as a promotion tool. Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries.

Marketing Strategy for Decline Stage Essay

Marketing Strategy for Decline Stage Posted on April 2, 2012 by admin in Marketing. The main characteristics of the maturity stage which help to define the appropriate marketing strategies are Sales of most product forms and brands eventually decline Decline may be due to Technical advances which lead to better substitutes Change in customer taste with time Increase in competition Lower sales volume leads to Over capacity Increases price cutting Profit erosion Carrying a weak product may be very costly if there are no suitable strategic reasons to keep the prodict alive in the market. To handle declining sales, marketing strategy could be Increase firms invest to dominate market/strength competitive position Maintain investments in innovations and R&D until uncertainties above industry are resolved Decrease firms invest, selectively by dropping unprofitable products and focus on nice areas and profitable products Harvesting or divesting the product as per the GE Matrix strategic growth model. Appropriate marketing strategy for this phase depends completely on Industry’s relative attractiveness and Company’s strength in the industry. If the industry is attractive and company has significant strength in the industry then the company may decide to hold the product or brand even if sales volume decline during this phase. Post Tagged with Decline Stage, Marketing Strategy, PLC ↠ Previous Post If you enjoyed this article please consider sharing it! Next Post → Like crackmba.com/marketing-strategy-for-decline-stage/ 1/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Search Categories open all | close all Banking (114) Finance Wiki (183) HRM (9) Important Alert/News (95) Marketing (23) Online Fraud (1) Operations (20) Practice Tests (115) Previous Papers (24) Quiz (505) Strategy (8) Systems/IT (38) E-Mail Subscription Enter your email address: crackmba.com/marketing-strategy-for-decline-stage/ 2/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Subscribe Delivered by FeedBurner Pages open all | close all Finance Wiki Marketing Strategy Systems/IT HRM Operations Quiz Banking Alerts/News IBPS Online Fraud Recent Posts Previous Papers Practice Tests Tags Banking Awareness Quiz Banking Glossary Banking Quiz Banking Terms Banking Bonds Business Quiz Capital Market Computer Awareness Quiz Computer Quiz Data Quiz CMM Interpretation Debt Securities DI Different Funds English Exam Alert Finance Quiz Financial Ratio Analysis IBPS IBPS Quiz Interview Alert Logical Reasoning LR Marketing Marketing Awareness Quiz Marketing Quiz Mathematics MBA Admission crackmba.com/marketing-strategy-for-decline-stage/ 3/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA MBA Quiz Options PO MBA Result Alert Practice Test Previous Paper Probationary Officers Quantitative Aptitude RBI RBI Assistant Recruitment Alert Risk SBI SBI PO Exam Specialist Officers Verbal Ability .. Current Affairs Business News GK Quiz Updates Current Affairs India – 3 September 2013 Sep 3, 2013 1. Indian Parliament gave its nod to the landmark Food Security Bill yesterday which seeks to provide highly subsidised foodgrains to†¦ Current Affairs Global – 3 September 2013 Sep 3, 2013 1. Ronald Coase, the British-born US economist who was awarded the Nobel Prize in 1991, passed away yesterday in†¦ GK Quiz – 3 September 2013 Sep 3, 2013 GK Quiz – 3 September 2013 4401 â€Å"World Population Day† is observed on _____________. A) 6-July B)†¦ Microsoft to acquire Finish phone maker Nokia’s mobile phone unit Sep 3, 2013 Global tech giant Microsoft has agreed to acquire Finish mobile maker Nokia’s mobile phone business for 5.4 billion euros†¦ Verizon to acquire Vodafone’s 45% stake in its US business for USD 130 billion; one of the largest deals in corporate history Sep 3, 2013 US mobile giant Verizon Communicat ions Inc agreed to acquire Vodafone Group Plc’s 45% stake in Verizon Wireless in a†¦ crackmba.com/marketing-strategy-for-decline-stage/ 4/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA CrackM BA – If it’s ’bout M BA, it’s @ CrackM BA. Colorway WordPress Theme by InkThemes.com crackmba.com/marketing-strategy-for-decline-stage/ 5/5

Ethics of Compliance Southwest Essay

The purpose of this paper is to present, discuss, and examine the topic of ethical and social responsibility. It will discuss Southwest Airlines’ failure to comply with the Federal Aviation Administration’s rules on inspecting aircraft and what violations occurred. On March 6, 2008, Federal Aviation Administration (FAA) inspectors submitted documents to the United States Congress, alleging that Southwest allowed 117 of its aircraft to fly carrying passengers despite the fact that the planes were â€Å"not airworthy† according to air safety investigators. In some cases, the planes were allowed to fly for up to 30 months after the inspection deadlines had passed, rendering them unfit to fly. Records indicate that thousands of passengers were flown on aircraft deemed unsafe by federal standards. Clearly, this is an issue tied to social responsibility and ethics at the highest level, ignoring the safety inspections put people’s lives in jeopardy. This situation actually began in 1988, when an Aloha Airlines Boeing 737 suffered an accident that killed a flight attendant. The top of the plane’s fuselage tore off, opening up a large section of the plane’s roof, killing the flight attendant. The accident occurred because of cracks in the plane’s fuselage. Since then, the FAA has required regular inspections of 737 fuselages to ensure an accident like this does not occur again. In 2007, two FAA inspectors began to question documentation and inspections at Southwest Airlines. They had reason to be concerned, because they felt their concerns were being ignored, and their supervisor was not investigating their complaints. FAA inspectors Bobby Boutris and Douglas Peters testified before Congress about their experiences, and asked for whistleblower status, meaning they could not be fired from their jobs because of their testimony. Boutris was the first to question records kept by Southwest about airplane inspections. In 2003, he was in charge of inspecting engines for the 737, and he could validate the Southwest’s reports. He told an NPR Radio reporter, â€Å"‘I had found a lot of inconsistencies with the records,’ Boutris says. They were different from aircraft to aircraft; it was very hard to determine compliance'† (Goodwyn, 2008). He notes that he complained to his supervisor, Douglas Gawadzinski, but he ignored Boutris’ complaints. In 2006, Boutris took over safety responsibility for the entire 737-700 series aircraft, and when he reviewed Southwest, he found the same recordkeeping problems he had uncovered in 2003. He notified his supervisor and wanted to send a le tter of investigation, again his supervisor Gawadzinski refused to acknowledge his concerns. Boutris believes it is because Gawadzinski had a close friendship with Paul Comeau, a former FAA employee who went to work for Southwest as their manager for regulatory compliance. Anything to do with Southwest and the FAA went through these two men, and Boutris believes they routinely covered up inspection irregularities or lack of inspections. Boutris continued to complain, and Southwest asked for him to be removed from their inspections. Reporter Goodwyn continues, â€Å"At first, Gawadzinski refused to remove Boutris. But it wasn’t long before the supervisory maintenance inspector told Boutris he was out and that his career was in jeopardy because there had been undisclosed complaints from anonymous Southwest officials† (Goodwyn, 2008). At this point, Douglas Peters, another FAA inspector, were brought in to review Boutris’ investigation into Southwest’s compliance. Goodwyn notes, â€Å"The more he looked into the matter, the more he agreed with Boutris that the flying public was in danger. Peters says the situation defied logic. ‘That something so critical †¦ would be not addressed †¦ I can’t explain it. It’s a mystery'† (Goodwyn, 2008). People from Southwest began to contact Gawadzinski directly, instead of going through Peters. Another reporter states, â€Å"The whistle-blowers complained repeatedly in memos written in 2007 that their concerns about Southwest were not being taken seriously. The underlying safety concern — the airline was unable to keep up with mandatory inspections — had been raised as early as 2003, one charged† (Levin, 2008). Finally, in March 2007, Southwest admitted to flying 47 737s without completing the problem fuselage inspections, which triggered a Congressional investigation. Even more disturbing, the airline continued to fly the planes even after disclosing they had not been inspected – it took almost a week to ground the planes. The two men testified before Congress in April 2008, and the FAA fined Southwest $10. 2 million for the blunders. Reporter Levin continues, â€Å"Last month, nearly a year after the initial problems were discovered, the FAA levied a $10. 2 million fine against Southwest. The vast majority of the fine was imposed because Southwest had certified that it stopped flying the planes as soon as it learned of the missed inspections, FAA officials said† (Levin, 2008). These are the basic facts and timeline of the case. The major overriding issue in this case is that the FAA and Southwest conspired to cover up inspection information, and they did so at passengers and crewmembers expense. The inspections were mandated because the FAA knew this particular plane had critical safety issues. By not inspecting planes and allowing them to continue flying, they were putting everyone on those planes in jeopardy, and they knew it. That is perhaps the biggest ethical concern of this case, that the company knew they had not completed checks, but continued to fly the planes anyway. One of the whistleblowers was told they did not ground the planes because it would â€Å"disrupt† Southwest’s service and flight schedule (Goodwyn, 2008). Every airline has a social responsibility to keep their passengers and crews as safe as possible. Flying is a relatively safe form of travel, however accidents do occur. Maintaining high maintenance and safety standards is simply the right thing to do in the transportation industry; it is the ethical, moral, and socially responsible choice. For an airline to lower those standards, especially because of worries about disruption of service, is simply incomprehensible. For example, the entire airline would be in jeopardy if one of the planes had crashed, and it was found to have been because of a crack that was not detected because of a missed inspection. Indeed, inspections on the aircraft did turn up cracks in some of the planes in question, cracks that had to be repaired before the airplanes took flight again (Wilber, 2008). Thus, Southwest put people in danger, and that is a major ethical violation that has not thoroughly been addressed in the media or by the airline itself. In addition, the FAA was compliant in this ethical transgression, because they allowed it to happen, calling into question the integrity of the organization that is supposed to be primarily concerned with airline safety and maintenance. If the agency doing the oversight is questionable, it brings the entire system into question. This issue should be studied further because it raises so many moral and ethical questions, and it should be studied because it seems, since there seem to be no lasting ramifications for the FAA, that it could happen again, which is even more disturbing. The stakeholders in this case are the people who fly on Southwest Airlines. Southwest damaged their reputation by letting down their stakeholders, and that is extremely disturbing. They put passenger safety in jeopardy over worries about income and disrupted flights, when their first concern should have been safety and only safety. This calls into question the entire integrity of the company. This is more than just the classical interpretation of right and wrong, it is a moral dilemma that should have had an extremely simple solution. Ground the planes, inspect them as quickly as possible, and get them back in the air. The fact that there was any other solution seen to the problem indicates just how unethical and morally irresponsible Southwest was, and the stakeholders should demand compensation for the threat this decision made to their safety. Southwest simply got lucky that one of the affected planes did not develop more serious issues, and the $10. 2 million dollar fine seems quite low in retrospect, considering the damage that could have occurred to people and property had a plane crashed. The economic responsibility of this situation is clear; Southwest had to pay a large fine and ground the planes, losing revenue anyway. Their reputation suffered, although it did not seem to make a dent in their passenger. Most people did not even seem to care that Southwest had endangered them and only a few spoke out in blogs or in other areas when the news broke. Southwest has a serious responsibility to keep its passengers and crews safe, and they lost the trust of at least some people because of their callous disregard for safety. That is a huge moral responsibility, and Southwest has never really acknowledged their failure, which is an even larger ethical concern, it seems. In a statement before Congress, Southwest CEO Gary Kelly said, â€Å"Our compliance with certain specific Federal Aviation Administration (FAA) airworthiness directives has been called into question. We have committed to a thorough review and to make any changes necessary to ensure that we are in full compliance with FAA airworthiness directives and our own maintenance programs, policies, and procedures† (Kelly, 2008). However, in previous testimony before Congress, Kelly and Southwest Executive Chairman Herb Kelleher both maintained that Southwest did comply with all FAA requirements, and the safety of passengers was never in question (Kelly, 2008). Thus, Southwest maintains they complied with all FAA regulations and did inspect the aircraft, only under a different maintenance directive than the one the two whistleblowers charged had not been done. It seems like a technicality, and that Southwest is not taking true moral or ethical responsibility for the incidents. They also stated that they did not think they would be fined for the maintenance issues, and it seems as if in their testimony, they were attempting to lay groundwork to fight a fine. However, they did eventually back down and stop contesting the fine, probably because they felt they looked bad enough already. Some recommendations for this case have already been completed. The FAA inspector, Gawadzinski, was transferred to another division, without contact with Southwest. Southwest placed several maintenance and safety personnel on leave, and developed new maintenance and safety guidelines. The two top executives maintain they did not know about the 2007 maintenance charges until March 2008, and as soon as they learned of them, they implemented stronger maintenance and communication directives so they would be notified and aware of any problems. These would have been at least some of the recommendations made in this case. Another would be for Southwest to undergo a major campaign to gain back the public’s trust, as many people would seem to have trust issues in flying on Southwest planes. This would include a media campaign that would address trust issues, and perhaps even a campaign including top executives flying on their own planes. This would not be too costly or difficult to administer, and it would let people know that the company is actually sorry about its actions and is going to be more responsible in the future. It also seems as if the company should apologize to their stakeholders and their crewmembers, not in front of Congress, but in front of them, and with humility. Frankly, their testimony and apology to Congress sounded defensive and insincere, and a true measure of humility might be to offer anyone who flew on those planes some type of compensation or personal apology to make the situation even a little bit more palatable. Of course, that would entail a large expense, but it would make their intentions a bit more acceptable. Finally, they have to be open and above board with their maintenance issues and they have to make quite certain there is nothing questionable about any of their practices. Their maintenance and safety department must be impeccable, and it must always be open to scrutiny not only by the FAA, but by the public, as well. They owe that, at the very least, to the people that choose to fly on Southwest Airlines. In conclusion, this case indicates how deeply ethical issues can affect a business. Allowing planes to fly uninspected is a terrible disservice to the passengers and crews of this airline. It indicates a deep-seated lack of respect for the public, the employees, and the agency created to maintain air travel safety. It also indicates an arrogance that the company can flaunt the system and win. Southwest Airlines has deeper issues than maintenance and safety. It has to take a strong look at its ethics and principles, and alter them to create a more socially responsible organization that respects and values the people it serves. Without a change, the organization will certainly suffer more ethical violations in the future.

For one destination of your choice, justify and design a new heritage Essay

For one destination of your choice, justify and design a new heritage trail - Essay Example This island encompasses a strong cultural heritage and even there is existence of island identity. Heritage tourism faces a major challenge in the form of preserving resources efficiently which is utilized during building such heritage sites. Sustainable development can be considered as a central component when it comes to developing attractive tourist location. Gozo has its existence from 5000 BC. Farmers founded this island when they were travelling from Sicily. Gozo became one of the most important places in terms of cultural revolution. Ä  gantija temples were developed during Neolithic period. These temples are presently regarded as the oldest free-standing sculptures. Gozo Island spans over 67 square kilometres. This location is famed for its wide array of interesting locations and characteristics. Apart from Ä  gantija temples there is another famous man-made structure at Gozo known as Calypso Cave (Veal, 2002). There are two famous beaches at Gozo which plays a significant role to attract large base of customers. They are Ramla Bay and San Blas. This island’s population is closely knitted to their traditional culture. It comprises of various heritage sites such as archaeological sites, chapels, museums, fortifications, churches, etc. These sites are responsible for adding cultural, natural and historical value to Gozo Islan d. Some of the heritage sites at Gozo are shown in Appendix1. ecoGozo vision is a new agenda which has been framed by the government in order to safeguard heritage and culture of this destination. Efforts are been made to conserve these heritage sites and enhance their accessibility to public. Two heritage trails have been developed at Gozo in recent years. One such trail was built at cliff sides of Munxar and Xlendi, whereas another was formed at Santa Lucija’s countryside (Island of Gozo, 2014). Both these heritage trails expand over 7.5 km. They go along countryside

Imperialism and civilization in Heart od Darkness Essay

Imperialism and civilization in Heart od Darkness - Essay Example The interplay of themes also allows layers of interpretation for the novella and launches it to different realm and dimensions. Since early 1960’s political reading of the novella has considerably increased and this started with the explicate use of extracts and direct implementations by T.S. Eliot for his famous poem â€Å"The Hollow Men†. T.S. Eliot uses direct phrases from â€Å"Heart of Darkness†, â€Å"Mistah Kurtz, he dead†. This epigraph was originally used in the real manuscript of the poem. The implementation of this phrase in the poem, â€Å"The Hollow Men†, strikes a contrast with the dark horror and a presumed â€Å"light of civilization†. It hinted an ambiguity from both the planes that comprises of dark motives concerned with civilization as well as the freedom from barbarism. Theses two areas of serious delineation are well blended with the â€Å"spiritual darkness† of several characters and their symbolic interpretation which is operating within the novel. â€Å"Heart of Darkness† explores and comments intricately on the ideology of imperialism. Marlow’s reference to the actions of Romans at the very outset of the novel is a comparative analysis of the actions those explore Africa in the novel, more precisely in the Congo River. The political reading of the text launches its readers to a satiric presentation displayed through greed and ignorance of the European continent towards its colonies. Marlow indicates that the efforts of British colonial rule were much superior to any other country of the world. This is displayed more particularly through Belgian’s colonial activities and attitudes. The symbolic interpretation of the characters, setting and images too launches the novel into a different perspective. The interplay of light and dark representing good and evil respectively, operates within human lives since the initiation of life on this earth. Symbolic contrast between the mark of imperialism represented by the Thames River on one

Financial statement Essay Example | Topics and Well Written Essays - 250 words

Financial statement - Essay Example (Strategos, 2014) An inventory turnover is the number times per year inventory is replaced. A quick turnover is desired in business because it is a reminder that inventories should not stay in the shelves too long. A high ratio means that sales are doing good and shows lower risk of too many unsold stocks. Inventory turn-over that is out of proportion to the industry norms is an indication of marketing problems of management like poor customer services 3. Current Ratio. Although the Current Ratio for 2013 is lower than 2012, this should not be a matter to be worried about by creditors, because the ratio is still high. This means company can still pay its maturing obligations. The accounting rule states, â€Å"the higher the ratio, the more capable the company is of paying its obligations and a ratio of below 1 means company would not be able to pay its obligations† (Accounting Coach 2014) 4. Debt to equity ratio. The D/E shows a slighter decrease in 2013. A 0.25 D/E ratio means the company has not been aggressive in financing its growth. A low D/E is favorable to stockholders because it does not use a lot of debt to increase its operations. A D/E is the â€Å"proportion of company’s asset supplied by company’s creditors vs. the amount supplied by the stockholders.†(Accounting Coach 2014). 5. Gross profit ratio. As in previous ratios, the 2013 GPR shows variance with 2012 exhibiting a lower ratio. GPR is the % of sales available for expenses and profit after the cost of goods sold is deducted, it is otherwise known as gross profit margin. I believe the average is not risky because Industry average of 33.91% is not very far from 0.3461 our case.(CSIS Market, 2014) . 6. Return on assets means the number of cents earned for every dollar of assets. A high value of ROA high means business is profitable. Comparing the 0.41% ROA to the industry average, which

I do not have one Essay Example | Topics and Well Written Essays - 250 words

I do not have one - Essay Example Prosecution includes jail term and fines and in Chris Brown’s case, the accused received years of probation as well as six months in community service. Protective orders were issued out to contain Chris’s behavior. This measure is in line with court actions on those found guilty of domestic violence (Weiss, 23). Many people ask themselves why the victims of the violence do not just leave. This may seem like an easy decision but as analysts say, this is not an easy decision. In our case, we see that Rihanna is adamant to leave an abusive relationship and she proudly tell other people to not interfere with her affairs (Weiss, 40). She claims that people often misjudge cases of domestic violence. They do not think of the perpetrator as requiring help. This is usually the case where the perpetrator requires help and counseling. It is commendable to see that they got back together after Chris Brown got back from probation and they even recorded a song together. Hence domestic violence issues can be resolved and a couple lives happily ever after (Weiss,