Effective Business Planning Case Study Example | Topics and Well Written Essays - 1250 words - 2

Effective Business Planning - Case Study ExampleThe organization has engaged effective organizational strategies by differentiating, developing effective merchandiseing plans and penetrating the market through effective management of both bulk and resources.Mattel is a global toy manufacturing company that has numerous branches across the population. The company initially started with the goal of becoming a global leader in the toy manufacturing industry and to remain in this position indefinitely. However, the market environment is composed of many unpredictable limiting forces that act as barriers to market entrants and expose the organization to severe business forces that threaten survival in this market (Dressler, 2004). Mattels experience environmental threats, competition, ethical challenges and market fluctuations that became big threats to its survival in the market. The ability of the organization to maintain its current position right away can be attributed to its abil ity to overcome its challenges and take advantage of the opportunities in the market while still remaining innovative in a world of changing technology.Mattel was founded back in 1945 when its main product was picture frames on a retail basis. The company later turned to the toy industries after recognizing this as a better market with higher profits and more customers. In 1960, the company became a publicly owned company and its sales remained high reservation it maintains its position as the worlds largest toy company. The company now has its roots in design, manufacture, and marketing of family products. The company owns more than 8 company brands and has secern to over 36 countries and now markets its products to over 150 nations.One of the strategies that Mattel has employed in surviving in the competitive market is the use resource and people management strategies. The company has remained strong in acquiring the right employees and leaders within the organization.